Personalized Formula Recommendations
Leave the Stress in the Formula Aisle
Let's find the right formula for your baby!
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THERE IS HOPE
You can find the right baby formula without feeling overwhelmed
Yes, there are hundreds of formulas on the shelf, but not every formula will be the right fit for your family.
Instead of relying on baby formula marketing, I help you:
- understand formula ingredients and why you might want one brand vs. another.
- whittle down the options until to find formulas your baby loves and you feel good about.
- feel less stress so you can bond with your baby more.
Finding the best baby formula is possible! I'm here to help.
get your recommendations!I'm Erin Moore.
I'm here to help you feel good about bottle feeding.
After working with moms and babies as a nurse for over 10 years, I thought having a baby of my own would be a piece of cake. Boy, was I humbled. My own feeding struggles inspired me to help parents feed their babies without judgment or shame.
I've helped thousands of moms feel good about feeding their babies and toddlers - whether they are breastfeeding, formula feeding, or offering solid foods. Becoming a parent is hard. Feeding your baby doesn't need to be.
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What Parents Are Saying
"Erin helped me switch my baby from breast milk to formula, which I was so nervous to do! It was nice to be reassured on how to do it and what to look for when it came to needing to change the formula I was giving him. Sometimes you just need that extra support and guidance especially as a first time mom and Erin was able to provide that."
"Before working with Erin, I felt intimidated at the thought of introducing solids for my 2nd child, who has feeding difficulties and reflux. After working with Erin, I had so much support and a plan to expose a variety of foods and textures in a way that made me feel safe and confident in helping my sweet boy get the hang of a new skill."
"I was convinced I wasn't going to be able to breastfeed but
your page fage me the confidence I needed (5.5 months EBF and going strong!) AND the comfort that my baby would be healthy even if he was on formula."
"When my baby was diagnosed with a cow milk protein allergy, I felt completely lost. Erinâs calm, evidence-based approach gave me the confidence to navigate feeding options and manage my babyâs symptoms."
"Erin provides support for baby feeding in a way that doesn't HAVE to fit into strict categories. Babies are not robots and she offers evidence-based approaches that support a blend between purÊes or baby led feeding. It is unlike any other solids expert in the parenting space!"
"You changed my life. I finally felt pride in my combo feeding and learning so much. I got to bond with my daughter, finally. I breastfed for 4 months and never truly felt connected; we struggled every single day. Thank you."
PERSONALIZED BABY FORMULA RECOMMENDATIONS
What is the best baby formula?
The best baby formula is... The one your baby tolerates well and that you feel good about!
Sometimes it feels like finding the owner of the glass slipper.
The best baby formula is different for every family and every baby.
get your recommendationsHOW IT WORKS
Personalized baby formula recommendations
Every family is different. Why would each recommendation be the same?
01.
Ask for help so you can ditch the overwhelm
Remember - you don't have to go through it alone.
02.
Fill out a short questionnaire
Tell me your wants, needs, desires, and all about your baby.
01.
Get your expert recommendations
Delivered to your email within 3 business days. Easy peasy.
Feeding your baby won't always be easy...
...but getting support will be.
I can't guarantee your baby's feeding journey will look picture-perfect.
What I can guarantee is that you will feel supported in solving your baby's feeding concerns in a way that feels good for you.
You don't have to feel alone during your baby's feeding journey.
get your recommendations
Never second-guess how your baby is being fed.
Learn from a professional who understands formula
Instead of hearing anecdotal and judgmental opinions from strangers, have a pediatric nurse practitioner and lactation counselor recommend formulas based on your baby's needs.
Don't choose a formula at random.
Understanding what is in a formula and WHY it is in there is the first step to feeling good about formula feeding. I will help you streamline the information so you understand WHY your baby will thrive on one formula, while others might not be the best.
Stop worrying and spend more time bonding.
Bottle feeding CAN be a source of bonding vs a source of stress. You feed your baby every 2-4 hours. You don't need the constant question of if you chose the right formula.
